She beat him up. It must be a good car.

I haven't got a clue what this commercial is supposed to suggest. I guess, it's some kind of a s-m fantasy. The fact that the dominatrix is a robot design we've seen in many movies most animated Japanese is already a cliche. The fact that the victim is a nerd—another super cliche—is to be expected. So he's pawed the car, the robot is annoyed and beats the crap out of him. I get it. But how does it sell cars?