"Yes, darling, I'm a liar."

In a new booking-com commercial, a man is the phone to his wife. He tells her that he missed his plane and has to stay overnight at a hotel. He suggests that it's a bit or a burden, that the hotel room is small, and the experience is not welcome. But of course he is in a luxurious room, swathed in a white terry robe, and about to dine on a lobster feast being served by room service. So, it's another commercial that thinks it's comical when people lie to each other, especially a man and wife. I really detest this trend in advertising: that deception is amusing as well as selfishness, greediness and putting others down to bolster your own ego. I suspect that today's creative teams, unlike in the past, are younger, less sophisticated and less well-paid ad school graduates who lack any kind of worldliness and give very little thought to the psychology of advertising and can always be counted on to go for the cheap shot.