Soupy sales.

Maybe it's just me, but  I find almost all soup commercials absurd. Not because people talking into a tin can is a really dippy concept, but because soup just isn't exciting. All right, every now and then a restaurant concoction is something special...but canned soup? Never. So these Progresso commercials with consumers being obsessed with the product seem ridiculously over the top in the enthusiasm factor. Progresso's campaign is bad enough, but Campbell's "It's amazing what soup can do" is even more laughable. Sorry, but soup is something you eat (usuually when you're sick) sort of enjoy (and only if you have lots of crackers) and always worry about the salt content.