Saturday, December 22, 2012

Writing wrong for Breathe Right.

This commercial is fine, but it's illogically written. This actor (Am I supposed to know Mark Collier?) tells us that he has the "nightly stuffy nose thing". He tried decongestants and vaporizing and "then I fought back." Wasn't he fighting back when he was using other remedies? This is so typical of commercials today. It's as if the writer doesn't read his copy and the client doesn't know the difference.

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