Wednesday, December 19, 2012

Season's dumbest commercial.

I hate this commercial for many reasons. Among them, because it's not funny. It's not clever. It's nothing. Second because the customer is that trendy new look that's utterly unappealing and seen in every other commercial: the bearded semi-nerd with the pretentious cap and too-tight jacket. I don't get it. Plus this is a Christmas commercial. Why is FexEx so eager to present us with a thoughtless, last-minute gifter who illogically is eager to make a Christmas deadline, but couldn't care less that the recipient receives a FexEx marker? Who hires these copywriters and art directors who haven't got an original idea between them? And why would FexEx ever okay such a dopey commercial?

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