Monday, December 10, 2012

I wonder why you wonder.

Do copywriters care anything about logic these days. In this commercial the consumer chooses Prego in a blind taste test. Realizing it is better than Ragu, which she has used for years, she asks, "I wonder what other questionable choices I've made." Then we see a flashback to her choice of a doofus over more attractive guys on a dating game show. Why would she wonder about that past choice? She knows about it. The show was on television. She isn't in the dark about her decision. There is no parallel situation involved. Therefore it is a stupid and illogical commercial. Doesn't anybody at the agency or the company realize this?

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