Saturday, November 13, 2010

Thank you, Internet

One of the things I most remember from childhood was a tv commercial. But over the years—all right, decades—when I mentioned this commercial to friends, they always gave me a look. The look they gave me meant they thought I was lying or, at best, delusional, as no such commercial was possible. Even I had to admit that what I told them seemed unlikely. But I was sure that I recalled it correctly. Fortunately the Internet has proven I was correct: Widowed First Lady, Eleanor Roosevelt (#1 on my greatest women list) was, in fact, a spokesperson on a commercial for Good Luck margarine. The commercial was the brainchild of the most famous of Mad Men, David Ogilvy. He apparently convinced Mrs. Roosevelt that it was good for the country to promote the more healthful virtues of margarine over butter and that the $35,000 payment could be a charitable gift. (She gave it to the United Nations.) He later said he was ashamed of conning this great lady. But in a long lifetime of incredible achievements by Eleanor Roosevelt, this remains a mere 30-second curiosity.

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