Jumping the gecko.

I like most of the Geico commercials, though I can't understand why they have so many different campaigns running concurrently. But I must admit this new commercial "mistaken identity" leaves me cold as an amphibian. For starters, it's just not funny—on many levels. Am I supposed to think this woman, this human being, dated a gecko ( Toledo, 2003) and is offended because he didn't call? The images this summons are not only romantically impossible but really creepy. Even if this commercial weren't weird, this actress seems to be overplaying the part. There is no way to save this concept,but a little subtlety might have helped. Finally, I know I said no more cranky criticisms till after vacation, but I couldn't ignore this spot.