Thursday, August 5, 2010

Who was the casting director?

If you're going to do commercials presenting a character as "the most interesting man in the world," you might consider choosing someone who looks uniquely interesting. Living in Miami, I see this same man on every street corner: a beyond middle-age Latino with a beard and a certain amount of charm. This actor has no special charisma, is not especially handsome, does not have a particularly commanding voice and is completely unbelievable in these commercials. The casting director or sponsor needed a Sean Connery type, someone who consumers could accept as a possible real-life, wealthy, multi-lingual, multi-talented bon vivant and not just another actor who won out in the casting call. Of course it's also possible that this man is the egomaniacal owner of the beer company and regards himself as the most interesting man in the world. Either way, I think these commercials are incredibly weak because they can't deliver what they promise, the most— well, you know.

P.S. Since writing this post, I must admit that several people have told me they love these commercials and think the actor is perfect for the part. Despite that, I still find these commercials weak and wouldn't want to have a beer with this guy. One friend, who doesn't like these commercials had an interesting take: He felt he appears to be like a very wealthy, surrounded with girls, drug dealer.

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