I know you can't knock success, but...

I don't think any advertiser thinks less of their customer than Bud Light. Their ads, which so many people think are hilarious, seem to suggest that the average American male is stupid, sex-starved, dishonest, juvenile, anti-intellectual, predatory, low brow, vulgar, cheap, and highly scatalogical. I am sure they continue these ads because they are successful, which may only prove their point I don't happen to like beer, but I don't think I would buy a coffee brand whose smarmy commercials suggested that it was very popular with impotent nerds with low I.Q.s