There are several things wrong with this commercial. For starters, I don't know why they chose such a Caucasian spokesman. Not that Caucasians can't be spiritual promoters of Nirvana. But this young man looks too much like he took a break from football to push enlightenment.Forgetting that and that he has a nice icy pitcher of something (more ginger ale?) it's a wonder he hasn't been noticed by the Homeowner till now. Anyway the main flaw is that the Homeowner accepts the beverage and instead of feeling anything like Nirvana or commenting on how good the product is, he seems more concerned about trespassing. (No inner welcoming tranquility there.) Why introduce the Nirvana theme at all if you are not going to follow up? And, note, even Mrs. Homeowner didn't rush to savor this refreshing beverage.
Monday, May 14, 2018
OF NERVE AND NIRVANA
There are several things wrong with this commercial. For starters, I don't know why they chose such a Caucasian spokesman. Not that Caucasians can't be spiritual promoters of Nirvana. But this young man looks too much like he took a break from football to push enlightenment.Forgetting that and that he has a nice icy pitcher of something (more ginger ale?) it's a wonder he hasn't been noticed by the Homeowner till now. Anyway the main flaw is that the Homeowner accepts the beverage and instead of feeling anything like Nirvana or commenting on how good the product is, he seems more concerned about trespassing. (No inner welcoming tranquility there.) Why introduce the Nirvana theme at all if you are not going to follow up? And, note, even Mrs. Homeowner didn't rush to savor this refreshing beverage.
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