I would nominate this is the most pretentious commercial on television, except there is another version that is even more pretentious because it uses the word immutable. I doubt  that many people know the word "immutable". I know I don't.  But the entire commercial reeks of idiocy and manipulation and arrogance.  As if even seeing this costly car will inspire you to purchase it. I happen to have seen and driven in the Julia or Juliette or whatever the hell they call it. It's gorgeous and  certainly deserves a more intelligent commercial. Every time this stupid promotion comes on, I not only look away but change the channel.