Adorable Design Within Reach chair, $4,049.00.

Lots of retailers have stupid names. Either the  name is too cute, too complicated, or just too far removed from what they do. I have decided what I consider the stupidest retailer's name,  or at least the most dishonest. Design Within Reach. This is a store which carries beautiful upper-scale furniture which is only within your reach if you are a  millionaire. I have no objection to their prices. After all we're talking about the creme de la creme of design, but why the hell they would choose such an absurdly inaccurate name is beyond me. It's like calling McDonalds: Unaffordable Dining.