Series stars or sales staff?

One of my favorite tv series is Revenge. Loosely inspired by The Count of Monte Christo, it tells the story of a super-wealthy young woman out to revenge herself on the family that framed her father and were responsible for his execution.  The only problem with this exciting series as well as almost every other series is too many commercials. But last night's episode added a new annoyance as far as the commercials were concerned, an annoyance that could become a really distressing trend if it is successful. It seems like marketers thought it would be brilliant to put the actors from Revenge into a series of commercials promoting the odd partnership of Target and Neiman-Marcus. The commercials—themed as "The Gift of Revenge"—look so much like the show that one is temporarily unaware it is a commercial. Each little vignette seems more like a dream sequence, especially since one of the players is not an actual person from the show, but a close look-alike. In these sequences the Revenge characters receive elegantly wrapped fashion gifts from an anonymous source which they are encouraged to wear  that night. The final commercial of the evening has all the individual players from the previous commercials meeting at the evening's event in which a female entertainer (whom I wouldn't know) performs. I don't get the message unless it's to notify the viewers that affordable-for-everyone Target chain is in an ad partnership with the people that own the high-priced and exclusive Neiman-Marcus stores. And why would they want to do that? I suspect this will probably be a successful advertising gimmick. I personally think it shows a lack of respect for the show itself since it completely rips down the fourth wall, reminds the viewer that it's all fake anyway, and turns most of the characters into sales clerks.