Very funny, but I don't get it.

I like this commercial a lot, but I wish it were for another product. I just don't see the connection between all these people laughing contagiously and Volkwagen. I can see it being perfect for a camera, or healthcare or Hallmark Cards. But how the hell it relates to an automobile is absolutely beyond me. I suppose the line "It's not the miles, it's how you live them" is supposed to clarify the message. But frankly, I find this line trite, meaningless and imitative of other similarly trite and meaningless lines. So, anyway, VW, thanks for the charming collage of happy people.