Sunday, May 17, 2020

A NEW TREND IN ADVERTISING?

When I was a child during the advent of television there were far fewer commercials. And among the best of them were those for Kraft Foods. They were calm and informative and displayed easy- to- follow recipes using their products. How times have changed. For years Kraft has done some of the worst commercials, and, of late, some of the most irresponsible. At the moment their most frequently run ad suggests that if your child refuses to eat healthful foods then feed the stubborn brat Kraft's Dinner, a completely low-nutrition macaroni and cheese concoction, with a few suspicious chemicals.  This is apparently their recipe for indulgent parenting. They are not alone: Oreida's solution for the same problem is French fries.

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