One of America's most popular and successful promotions has got to be this Dr. Scholl's machine which they promote as "state-of-the-art in foot mapping technology". It's hard to accept that this flimsy "kiosk" which seems to be made out of cardboard and powered by two AA batteries can diagnose anything. Still one is encouraged to step on it without one's shoes to see where your feet experience the most pressure. If the machine is working (they often aren't) you will be encouraged to purchase one of the displays inserts, which are absurdly overpriced. One friend suggested the goal of the machine is to have you step on the platform without shoes, get athlete's foot and buy a Dr. Scholl's remedy. Now I can't actually prove that this machine is worthless or that the costly inserts are a waste of money, but everything about this kooky kiosk screams scam.
Saturday, October 31, 2015
Watch your step!
One of America's most popular and successful promotions has got to be this Dr. Scholl's machine which they promote as "state-of-the-art in foot mapping technology". It's hard to accept that this flimsy "kiosk" which seems to be made out of cardboard and powered by two AA batteries can diagnose anything. Still one is encouraged to step on it without one's shoes to see where your feet experience the most pressure. If the machine is working (they often aren't) you will be encouraged to purchase one of the displays inserts, which are absurdly overpriced. One friend suggested the goal of the machine is to have you step on the platform without shoes, get athlete's foot and buy a Dr. Scholl's remedy. Now I can't actually prove that this machine is worthless or that the costly inserts are a waste of money, but everything about this kooky kiosk screams scam.
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