There are two expressions related to Great Britain that I think should never be used by intelligent Americans. Both are not only cliches, but really stupid ones. They are "bubbly" instead of champagne, and "across the pond" instead of in Great Britain or Europe. While one doesn't hear "bubbly" much any more thank goodness, all the network news stations, notably ABC, love saying, "across the pond." Does David Muir know how sophomoric it makes him sound? When I worked for a leading Miami agency, we had Laker Airways. I inherited the copywriting chores on the account from a recently fired writer. His copy for Laker included "bubbly" which I hated even then, but I was not allowed to take that annoying word out of his, as yet, unproduced radio spot. However, when the commercial was presented to Sir Freddie Laker, he wanted it removed and said at the time, "Bubbly? Who the fuck says bubbly?"Note: Wikipedia says that "Laker Airways was founded by Sir Freddie Laker in 1966". However, since Mr. Laker wasn't knighted until 1978, he was still just a brilliant entrepreneurial commoner.
No comments:
Post a Comment