Thursday, May 3, 2012

Somebody got paid to write this?

I see a lot of bad writing in advertising. There are grammatical errors, misspells, and thoughts that just don't fit together. But today I think I saw the worst written headline ever. It was on a Metrorail poster promoting an anti-litter campaign. The visual was of an Asian girl in the foreground and in the background two Anglo young women. All three were irrelevant to the message. The following headline is so clumsy, so inept, so badly phrased, I am amazed that any advertiser accepted it, much less printed it on hundreds of posters. Are you ready? Here it is:

MY NEWSPAPER WON'T BE YOUR SEAT COVER ON MY TRAIN.

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