Every day I see hundreds of commercials (and that's usually during one show) which I don't even understand. They are usually costly, complicated, and often have more than one expensive talent. Not only don't I understand many of them, but they often reflect a very old idea or are imitative of someone else's idea. The point is they don't work, at least not for me. But there is one commercial out there today which I think is absolutely brilliant in its writing and its simplicity. Unfortunately I cannot find it on YouTube to include with this post. The spot is for Goodwill Industries and shows a young man in front of an open closet. He points out, wisely, that there are clothes you wear, clothes you don't wear, clothes you can't wear, and clothes you shouldn't wear. Pushing all the unworn clothes to the side, he suggests you donate them to Goodwill so that you will have more room in your closet for the clothes you do wear. Simple. Dirt cheap. One talented actor. And a clearly stated brilliant script that does what it's supposed to do. That's advertising at its best. And all those million-dollar, special effects commercial pale in comparison.