Tuesday, February 21, 2012
Where's the pep in this "talk"?
I don't get this commercial at all. Where is this woman? Does she work in a supermarket? What kind of supermarket has a corridor of empty freezers and what is she doing? Plus, if she's not an enlisted soldier, what the hell does this military character have to do with the spot. Halls labels this, "A pep talk in every drop". But how is this a pep talk, which is a talk designed to entail enthusiasm and determination. This is a scolding designed to create fear and obedience. Hall's Cough Drops is a very good product. It certainly deserve a more intelligent campaign than this meaningless nonsense. Also, were there any other commercials in this illogical series because I couldn't find any?
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Thank you for this post. You've performed an important public service, because this commercial makes no sense at all. Once again, it would have been great to have been a fly on the wall during this creative meeting... if for no other reason than to see what drugs they were on when they created this spot.
ReplyDeleteGlad you agree. There are so many commercials that I just don't understand. This is one of the most peculiar. Hmmm. That creative meeting might make a good short play.
ReplyDeleteThat's a great idea, especially if you have a character who's questioning all these silly decisions. But I wouldn't know how to write the clueless characters' answers to those questions. What would they say, beyond, "Oh, that's not important.... go get us some coffee, dude"?
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