Sunday, November 20, 2011

Mommy and Daddy Dearest

Who are these creepy advertisers and creative teams who are amused by misanthropic commercials like this. They set up a charming holiday scenario in which the parents are preparing their home for Christmas and the supposedly welcome arrival of their son. But as soon as he arrives they take off in his car. This is not amusing; it's not witty; and it really doesn't intimate that the car is that irresistible, just that the parents are sociopaths. Also they are obviously wealthy. If they wanted an Audi so much, why didn't they buy one of their own?
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2 comments:

  1. jjmerlockNovember 23, 2011 at 8:23 PM

    I completely agree.

    Great ad - our product is irresistible to people who are spectacular a**holes. Brilliant message.

    ReplyDelete
  2. The Cranky CopywriterNovember 24, 2011 at 5:58 AM

    Thanks. You are only the third person to post a comment and it is appreciated.

    ReplyDelete

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