Less goo-goo and more meow.

Correct me if I'm wrong, but I think those responsible for creating this commercial are confusing a baby with a cat. I'm seen lots of tots in my life and have never experience one who eschewed a costly, well-designed toy for a cardboard box. Cats, on the other hand, are notorious for not having any interest in the proffered gift, preferring instead a box or bag it came in. So, while this commercial is cute it's not believable.