"If no one ever challenged the status quo the world would still be flat." That is the dopey line that opens a supposedly creative commercial for Infiniti. The spot goes on to make equally illogical statements about Einstein's theory and Elvis Presley as related to rock music. Then, like so many commercials, Infiniti tries to equate the great discoveries, revolutions and icons of the past centuries with their own me-too innovations. This spot has some of the tritest, most illogical and highly pretentious writing I have been exposed to lately (and there's a lot out there). I can't show you the spot because Infiniti doesn't have it on YouTube. I think that was a wise move.
Saturday, October 22, 2011
Huh?
"If no one ever challenged the status quo the world would still be flat." That is the dopey line that opens a supposedly creative commercial for Infiniti. The spot goes on to make equally illogical statements about Einstein's theory and Elvis Presley as related to rock music. Then, like so many commercials, Infiniti tries to equate the great discoveries, revolutions and icons of the past centuries with their own me-too innovations. This spot has some of the tritest, most illogical and highly pretentious writing I have been exposed to lately (and there's a lot out there). I can't show you the spot because Infiniti doesn't have it on YouTube. I think that was a wise move.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment