Wednesday, February 16, 2011

"Oh, yummy, a cheesy fingernail!"

What ever happened to taste appeal? Food manufacturers used to show their products looking perfectly cooked and irresistible. Cold, sparkling soda being poured into an ice-filled glass. A sizzling burger with fresh, juicy mushrooms, crisp lettuce and slowly melting cheese. Ice cream being curled by a silver scoop ready to be placed in a crystal glass heaped with fresh, sugar-sprinkled strawberries. Kraft Cheese commercials were masterpieces of showing a delicious recipe reach perfection. I guess those days are over. It seems commercials like this oddball Doritos spot have taken over. Does the second man really get a taste thrill out of sucking his friend's finger? Was ripping the man's pants off really worth it for a bit of salt and spices from a sticky fingered remnants on a worn-all-day suit? I don't get it. Commercials like this make me never want to buy another bag of Dorito's since I will always be reminded of office finger and grey flannel. If you're not dealing with repulsive commercials like this, there are lots of weird animated ones. I, for instance, am not interested in seeing Frosted Mini-Wheats wearing shoes and leaping into my bowl of milk. And, as cute as they are, I don't find personified M & M's all that adorable, especially since they seem so eager to be grabbed by the handful and chewed to death. Another commercial to promote the new caramel Milky Way shows swimmers racing in a pool filled with caramel. Does this have taste appeal to you?

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