A good commercial off to a terrible start.

This Duracell commercial is fine, except for the first line. What idiot would pen a introduction that says,"If you thought heroes were only in movies..."? Who in the world conceivably thinks that heroes are only in movies? Nobody, of course. So why write such an idiotic line? Especially for a commercial that promotes, and rightly so, the sacrifices of firefighters who we all know are heroes just as we all know that heroes are not only in movies. Sheeesh!