FRAME ORDINAIRE

I assume that Keepsake Frames has a wide selection of quality frames and your photos will come back looking great. But what I don't understand is why in their commercial the two frames they show look so ordinary and cheap like something you would buy in a Dollar Store. Both are
simple frames with undistinguished borders. Why aren't they showing off some of their quality merchandise. Their commercial would be more suited to a company called Cheepskate Frames.