"Birds fly. Fish swim. Jaguars roar." That's just one of the utterly pretentious car commercials which are playing second fiddle to pharmaceutical ads on America's TVs. Automakers must assume that car buyers are not only stupid and gullible but desperately needy for recognition and ego stroking. Their commercials suggest that their machines are not only beautiful, but sure to increase your sexual appeal, energy level, and success in life not to mention making you a better parent, a better driver, and a leader of men and women. It's all subliminal, or course, but childishly transparent. Further, you will not be using your new car to go to work. No, you will be exceeding the speed limit along desert highways, winding your way through mountain roads, and driving to the most elegant nightclubs where you and a beautiful blonde companion will leave your car with an admiring and insanely jealous valet.