Some of the A T & T commercials when they are not pushing their ripoff of Ally commercials (smug suited man with innocent children) is making use of the slogan "Rethink Possible". As a good friend pointed out, this is kind of an absurd statement. Possible is possible. It doesn't need rethinking. The slogan should be "Rethink Impossible". If you find something impossible, rethink it, and maybe you'll find a way to make it possible. If, on the other hand, it's already possible, there's no need to rethink it. You might say, "Improve on what's possible" but rethink it? Nah.