Sorry, but I cannot find the video for this tasteless commercial for Kraft Deli Deluxe Cheese. In this spot, a guy dressed as a bomb squad disposal officer shows up at an outdoor event where a woman is about to put Deli Deluxe on a sandwich. A: I don't quite get the connection since even the most powerful cheese isn't explosive, we hope. And B: I think it's a bit indecent to trivialize a highly dangerous job where people put their lives on the line. I think Kraft missed the mark with this commercial.
It's the kind of thing, at the storyboard presentation, when the client says "My 12 year old thinks it would be cool if a SWAT guy was in it"
ReplyDeleteAccount Service sold the Bomb guy as a compromise.