Friday, July 2, 2010

Less is much, much more.

This commercial for Intel Core Processors is a perfect example of brilliant understatement. The conversations between the two workers seem completely natural and real. The girl is especially perfect with her laid-back delivery, notably with her perfunctory last line "Hey, Walter." Having her behave as if this this amazing mail delivery creature as perfectly ordinary and returning to her computer screen is inspired. This is one of those rare, quiet commercials that I could watch again and again. Other spots in the series are also wonderfully done, notably the one in the lunchroom in which an employee inadvertently hurts a robot's feelings.

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