I think most car advertisers have an utter contempt for men. I say that because generally their commercials are always so fawning, obsequious, and written to suggest that every purchaser is a sophisticated handsome free-spirited hottie rather than the average working Joe, often a father, who needs transportation to work. But the most offensive of the kiss- commercials is Alfa Romeo, which says I'll get you to buy with a sexy woman's voice, a red car, and the message that it's the answer to all your dreams. How stupid do they think men are? Naturally their "I am what you have been looking for" nonsense also shows gorgeous open roads and lush scenery, never the traffic-jammed highways that most  guys sees on their way to work.