"SORRY I ASKED."

I think even women-oriented ads are "created" by smart-assed copywriters and art directors. Take this one, for example. These two women are at a recital by their children. One woman asks the other, "Which one is yours?" She responds, "The one in white." Since they are all in white this can only be taken as a sarcastic, pain-in-the-ass response from a real bitch. I can't imagine why Tide thinks such a nasty commercial in any way reflects well on their product.