Thursday, July 19, 2012
Find a new agency.
I find this expression so illogical and annoying. How do you find your curiosity? Curiosity is something you already have or don't have. You can't go looking for curiosity. Why not say "satisfy your curiosity"? Or "Search for something you have always wanted to see, or taste or experience."? But saying "Find your curiosity" is like saying find your modesty or find your loneliness. Expedia's agency, like so many today, has less-than-creative creative teams who rely on a series of attractive photos designed to reinforce a weak or cliched theme.
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