Today when so many commercials completely lack wit, intelligence and, often, even clarity, La Quinta is very refreshing.
This one is particularly amusing since they took an age-old cliche and made in work beautifully in this spot. I always appreciate a commercial when I can't predict what's coming, and this ending came as a complete surprise. What I especially like about this spot is that, unlike so many others today, this is not mean spirited and reliant on someone cheating a friend to get what he wants. This is funny at a time when not many commercials truly are.
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