What's their definition of "Buy the Farm"?

How did they ever come up with the expression, "Summer Bucket List"?  Don't they know a bucket list is a series of things you want to do before you kick the bucket. Are they so ignorant of the term that they think it means any wish list.? And does that mean that everyone who works on the Naples account is equally unaware of the term?  It's particularly odd because in Naples, Florida, there are many elderly rich who, in fact, probably have bucket lists with its correct meaning.