Great slogan. Lousy coffee.

Forgettting the fact that I am not a fan of Maxwell House coffee and haven't been since it sponsored Mama in the 50s, I don't understand this commercial. For starters, let's go to the end. What does he mean about letting gravity do the work? And if you want to sell coffee, why wouldn't you want to sell it for a French press as well as a percolator or dripuplator? And who is this strange guy supposed to be? Hardly the connoisseur type. If there is logic to this commercial, I wish someone would explain it to me.