Friday, January 6, 2012

Roget not needed.

Was this commercial written by and for 12-year-olds? I hate the lazy use-for-everything word, "cool" but the authors of this spot seem to feel it can easily replace every other adjective in anyone's lexicon.If the new Nissan has all the innovations it describes, it's a pity that their agency can't find a better way to tell you about them than to repeat the already most repeated cliche in communication.

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