There are so many, I might even say most. Since I was a copywriter for 40 years in the age of literacy, I find it very hard to deal with the avalanche of poorly directed, badly written, boringly art directed commercials that assault me every day if I don't hit the mute button in time. Here are some of my most hated.
First Response. Why is this mediocre commercial played hundreds of times every day?
Bounty Not a concept clever enough to have so many actors panicking over a liquid spill.
Apartments Love Jeff Goldblum. Hate these dark, ugly, irrelevant embarrassments.
Liberty Mutual. Every single commercial for the past five years.
Progressive Almost every commercial for the past five years.
Prevagen Sad to see so many people willing to lie about a costly placebo.
Casinos For trying to make it look like fun to lose your entire paycheck.
Pharma's The side effects alone should stop anyone from taking these drugs,
Dodge Hornet Bad enough this kid says freaking a TV substitute for f-ing. But he is shown speeding on a highway years before he could get a driver's license. A totally irresponsible commercial that is sure to have other tweens imitating him, like the 13-year-old who drove his parents's car and killed two women.
Accident Lawyers. They brag about the pricey settlements they won for their clients, but they don't tell you how much of it they pocketed.
Publix. While the two recent ads for "Thanks Dad" and Mother's Day were brilliant and worth watching repeatedly, the newest spot with the giddy model walking through a magical supermarket of waving flowers and treating Publix ice cream like the Golden Fleece is stupid. Could it be from the same agency?
Bravecto What the hell does the opening expression of the male model mean?
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