Saturday, April 13, 2024

ADS INFINITUM.

 I haven't commented on advertising much lately, though I should. Not only are most TV ads terrible these days, either because they are hard to understand, badly produced, or just plain stupid. All Xfinity ads suck because they are so cynical. from the kid who insults his brother, to the pseudo-doctor who walks out on an operation. Ha ha. The Hornet ad with the 12-year-old driving a speeding car is tasteless. And any commercial from Liberty Mutual is boring at first watching and torture when seen 500 times. Which brings up this new trend for showing the same commercial two or three times in succession. Most car ads are transparent in their desire to flatter the ego of the possible buyer. And the epidemic of pharmaceutical ads is disgraceful considering the hypochondriacal U.S. is the only country that permits such visual tedium. Worst of all, today's station breaks often include 9-12 commercials. Networks obviously have no regard for their viewers.

I hate to admit it, but the best commercial on TV is the one in which the girl finally calls her stepfather "dad". Gets me every time. Pity it's for Publix, a major supporter of the traitorous Republican Party. 


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