YOU'RE GOING TO NEED A BIGGER IDEA.

When I was writing copy. I tried to avoid anything that had become a cliche. One time I convinced myself that the idea I had wasn't already overused and was proven wrong when the client scorned it.  Today my most offensive cliche is "We're going to need a bigger room" or car, or house or something else. Every week I see a new commercial with some variation of this overused line. If I ever interviewed a copywriter with one of these ads, I'd stop the interview.