emu and Doug

 I was an award-winning copywriter for 40 years in Boston, Miami, and Los Angeles. And I have never seen such lousy advertising as pollutes TV today. Today's commercial are mostly inept, illiterate, illogical and completely without concepts. Rather than just bitch, I intend to bring my blog back to its initial purpose: critiquing commercials. So I hope you check in regularly to see who I am complaining about - or praising.

PREVAGIN

While the commercials for this sham product are well-done, I find them intensely irritating since all their spokesmen and women are liars. There is no reason to believe this expensive product is anything but a  placebo despite the praise heaped on it by these misguided or mendacious promoters. Sadly this is a prime example of how American consumers are scammed daily since there is no truth in advertising.

LEMU EMU AND DOUG

I have despised this insipid series of annoying commercials since they first started years ago. I can't image who would find Doug amusing or anything but annoying. In a past commercial Emu was female and dressed to the nines at a wedding. Now she's a he. Not only are the spots unimaginative, but the latest one is nothing short of hostile, as the idiotic Doug makes a pest of himself on the golf course. When a golfer asks him to ask Lemu from tearing up the golf course, he says, "I'll ask, but he won't do it".