As a successful copywriter for over 40 years, I have some advice for the White House writers. When you are ghosting for others, for instance Melania Trump, try to use language that sounds more like her. For instance, the following Melania tweet sounds totally ghost-written. I doubt she would use, "all else", "motivation" and "activism". Obviously she was bullied to put her name to this tweet, but not required to write it.
.@TheAtlantic story is not true. It has become a very dangerous time when anonymous sources are believed above all else, & no one knows their motivation. This is not journalism - It is activism. And it is a disservice to the people of our great nation.
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