I really hate deceptive advertising. The all time champ of false claims is Prevacid, of course, which has not been shown to improve cognizance, but as long as they' re rolling in millions, the truth doesn't matter. Another commercial that offends me is for Car Shield. Their gimmick is to present their commercial as a "consumer alert", which it isn't. There was a time when you couldn't run deceptive messages. Those days are over.