HARDLY FAST-ACTING.

I don't know whether it's true, but I read once that the United States is the only country that allows pharmaceutical manufacturers to advertise on television. True or not, these ads are repeated endlessly and are very irritating. As an ex-copywriter, I always believed that they at least had to be accurate, what with side effects, etc. But recently I have seen a commercial for a migraine medicine called UBRELVY. One of this product's bizarre claims is that, "it stops a migraine headline in its tracks in as little as two hours." I find this an absurd claim because to stop something it its tracks means to do it
immediately, not in two hours or even five minutes. Please UBRELVY, check your cliches.