MORE LIES EVERY DAY.

Despite being a copywriter for 45 years, I hate commercials. Firstly because there are far too many of them. Secondly because they are mostly not very clever. And third because, along with annoying sales pitches, they deliver stupid messages. Several, like Kraft and Oreida suggest that parents indulge their petulant children by replacing starch and cheese over healthier fare. "It's the easiest because it's the cheesiest." In the Alexa commercial a father dramatically searches for all the answers to his lazy daughter's homework assignment. If that weren't bad enough, he also pretends to know the answers. Then of course there are dozens of commercials in which people lie to each other or lie to us about the efficacy of a medication or its miraculous weight-reduction virtues.  Of course my most hated remains the ubiquitous Prevagen commercials in which seemingly respectable people lie through their teeth about the virtues of a very costly placebo.