Saturday, May 15, 2021

PRODUCT DESIGN

If you have a cat and you have ever purchased Sheba cat food with the twin-pack design, you will know what I am about to mention. That's right. Sheba cat food is probably the most difficult product to open ever invented.  I know it's just a question of peeling back the layer that covers the food, but it feels like it's been welded closed. Surely the makers of Sheba are aware of this product flaw. Especially since so many cliches suggest that elderly women fancy cats. I doubt that any elderly woman after struggling with a container of Sheba would ever buy it again.  

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