ALMOST THERE.

I think it's about to happen. It sure seems that way. Of course I always knew this day would come. And it's almost here. The day when there are more TV commercials than programming.Today I watched an hour program on ID and counted 43 commercials. This is not unusual. The evening news, which at one time long ago, didn't have commercials at all, has dozens. Not early in the program but after a grace period, they come in waves, so many that, during one of several breaks, there is only one short news item to allow for a raft of more ads for pharmaceuticals, cars, and Emu Limu. The new tendency is to run the same irritating commercial twice during the same break. This tsunami of commercials is bad enough, but it's made worse by the poor quality of what passes for advertising these days. "It's the easiest because it's the cheesiest" takes the prize for the worst slogan of our time, making it the anthem for lazy, indulgent parents everywhere. But most commercials lack any sense of originality or style or even logic.  The idea of people eating Oreos in bed is a crumby concept. The the security ad featuring a supposedly charming masked home burglar is detestable. And truly truly weird are the ads where a young Jimmy Dean, who died 11 years ago at 81, still cheerfully promotes his breakfast products. But even if most ads were cleverly-conceived, well-written and stylishly produced, there are still too many, shown too often, and, I suspect, with unnecessary superfluity as I am sure half as many would generate a hefty, hefty, hefty profit for the greedy networks.