Having been an award-winning copywriter for 40 years, I feel I can nominate, without fear of contradiction, Liberty Mutual commercials as the most unimaginative and irritating commercials of all time. Every one of them is annoying, made more so by how often they are run. The jump rope spot is creepy, the Afghan spot is repulsive, the new dance spot is mindless, and the endless Limu Emu commercials are unwatchable and have me constantly changing channels. Doug has got to be the seediest, most unattractive and unappealing spokesman ever, and the treadmill spot more maddening than the Chinese water torture. Geico is bad enough with some good spots, some bad. But Liberty Mutual has nothing but bad spots. Sad that the Statue of Liberty has to be party to such mediocrity.
I do not understand "Limu Emu." Or why the spokesman looks like an unkempt refugee from the 1970s. Is it because of the Trivago dude that men in commercials are supposed to look unwashed?
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