Here's just one example of what amazes me about advertising. A well-paid advertising agency with the Metamucil account creates new ads for the product. This takes at least a copywriter, art director, and account executive. They present several ideas to the client, which includes several member of the company. They settle on a TV commercial. Then the concept is given to the director and his staff who plan its production, which requires the assistance of many people. Assuming that most of those people involved in this very costly procedure is educated, what amazes me is this: The Metamucil ad I see every day encourages viewers to use Metamucil "everyday", which is grammatically incorrect. Didn't anyone notice?
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